NEW DELHI - September 2, 2009 – Micromax, the leading Indian mobile handset manufacturer announced with MTNL the launch of Micromax H360, the first operator branded 3G HSPA handset in India.  Micromax H360 demonstrates the cooperation of Micromax - India’s leading mobile handset manufacturer, MTNL, the state-owned telecom services provider and the first telecom operator to launch 3G services in India and Qualcomm - a leading developer and innovator of 3G and advanced wireless technologies, products and services. With Micromax’s quality manufacturing, MTNL’s efficient 3G network services and Qualcomm’s highly regarded technology, the H360 is all set to provide an enriched 3G experience.

The H360 will come pre-loaded with unique applications to enable video calls, mobile TV, social networking, wireless business solutions through web browsing and other Internet-based services. These handsets will initially be available in the cities of Mumbai and Delhi. MTNL became the first 3G mobile service operator in the country by introducing its “3G Jadoo” service recently in Delhi and Mumbai.

H360 was formally launched today at the ‘India On’ Qualcomm 2009 Conference in New Delhi, attended by Mr R S P Sinha, CMD MTNL (Mahanagar Telephone Nigam Limited), Mr Rajesh Aggarwal, MD Micromax and Kanwalinder Singh, senior vice president of Qualcomm and president of Qualcomm India & South Asia.

The H360 will be available exclusively to MTNL customers at a price of Rs. 5499/-*[1] . Users can now watch live Cricket matches, real-time national & regional news, bollywood music & movie videos, their favorite TV Soaps, national and regional language channels and much more through the Mobile TV application available on H360, which has high speed internet access on HSDPA with peak speeds upto 3.6Mbps. The handset will also offer video telephony for users to see their caller live on screen. Besides this, the available social messenger application allows the users to blog, email, access Facebook and Orkut at all times and stay connected with their friends and family.

Mr. Rajesh Aggarwal, Managing Director, Micromax, said, “Delivering best of the technology and path breaking innovation has always been our priority. We work towards bringing exclusive technology in the hands of the masses. A 3G Mobile is still considered an expensive piece of technology, but H360 is here to break all the rules. The journey of 3G in India has just begun and there is a need for mass awareness of 3G. We are thankful to MTNL and Qualcomm for having worked with us to enable us to bring forth a revolutionary product for the Indian 3G subscribers. We are confident that this handset will redefine the 3G experience in India and with increasing awareness and availability, 3G mobiles will gain mass popularity.”  

Mr. R. S. P Sinha, chairman and managing director, MTNL, said, “We have had a successful launch of the 3G Jadoo service this year and received encouraging response from consumers. With the introduction of the first MTNL branded 3G phone, we are opening up ubiquitous access to a host of entertainment and enterprise applications and make 3G services available to our subscribers at an affordable price. We are pleased to work with Qualcomm and Micromax to bring the best user experience to our subscribers”

“We applaud MTNL and Micromax for launching India’s first operator-branded, full-featured 3G HSPA handset at an affordable price point. Micromax H360 by MTNL comes integrated with a suite of applications for mobile Internet, social networking, mobile TV and rich multimedia content that enable a whole new experience for Indian users by utilizing all the capabilities of this feature rich 3G handset,” said Mr. Kanwalinder Singh, senior vice president of Qualcomm and president of Qualcomm India and South Asia. “Operator-branded handsets provide a customized experience to end consumers and have been very successful in 3G markets worldwide. We are pleased to work with MTNL and Micromax to start this trend in India.”

About the H360: Key Features
·        Mobile TV
·        Touch Screen/Touch Lens technology
·        Dual Camera Feature-3 Mega Pixel Camera & VGA Camera for ‘Video Telephony’
·        Video Telephony
·        Lightning fast internet browsing- HSDPA 3.6Mbps
·        Nimbuzz Social Messenger
·        SSL compatible email client, supports the following
o                   POP3
o                   IMAP4
o                   SMTP
·        3 MP CMOS Camera
o                   (4X Zoom)
o                   Night Mode
o                   LED Flash Light
o                   Video support
o                   WAV Camera Sound support
o                   JPEG support
·        Java support
·        Expandable Memory up-to 8GB
·        Video player and recorder (MP4, 3gp, 3g2)
·        Audio player and recorder (AMR, AAC, MP3, IMY, MIDI, MMF).

About MTNL Promotional Offering: #

* Prices in Mumbai will be higher on account of differential VAT and octroi
Addl foot note: # Freebies as above for 1st month only; Fpr usage beyond freebies during 1st month, and for usage 2nd month onwards, charges applicable as per tariff plan chosen by customer(s).

About MTNL
MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenue for telecom development needs of India’s key metros – Delhi, the political capital and Mumbai, the business capital of India. In the past 23 years, the company has taken rapid strides to emerge as India’s leading and one of Asia’s largest telecom operating companies. Besides having a strong financial base, MTNL has achieved a customer base of 8.0 million plus.
 
The company has also been in the forefront of technology induction by converting 100% of its telephone exchange network into the state-of-the-art digital mode. The Govt. of India currently holds 56.25% stake in the company. In the year 2008-09, the company is focusing on launch of 3G GSM mobile services, widening the cellular and CDMA-based WLL customer base, expanding IPTV & VOIP services and achieving 1,000,000 broadband customers and further expanding of telecom services in Mauritius and Nepal through its J.V./subsidiary.

About Micromax
Micromax, is a pioneer in creating life-enhancing mobile phone solutions and wireless technologies that cater to the increasingly sophisticated needs of mobile users in India. Driven by aspirations and passion for the telecom world, Micromax has geared up to bring about the paradigm shift in the way the cell phones are used by introducing groundbreaking mobile solutions technology. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that will revolutionize the telecom sector. Micromax, the ‘technical innovator with life enhancing products’, has introduced for the first time in India ‘: a mobile technology with 30 days battery standby amongst other products. Micromax for this product launch has established adequate backend service centers for after sales support.